Inbound Makes Inroads for Teleconnexions
Thu, Apr 23, 2009
At 2am there is a segment of the population that wants better skincare, a better cleaning system or flatter abs. Funnily enough, at 11am there is another segment wanting the same thing as well as the latest diets, next generation cookware and revolutionary shampoo. It’s direct response television and it’s a multi-billion dollar business that is dependent on the effectiveness of the inbound call centre for sales.