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<description><![CDATA[ <h2><strong>Welcome to breaklines.</strong></h2>
<p>This mini-magazine is designed to provide stories, ideas and hints for your call centre as well as news and insights from IPscape, the mini-magazine publisher.&nbsp;Our aim is to provide a range of stories in a simple, clever and fast way every month - a 15 minute read that is enjoyable, informative and maybe with an 'a-ha' or two along the way.</p> ]]></description>
<pubDate>Sat, 06 Jun 2009 23:02:00 -0000</pubDate>
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<item>
<title><![CDATA[ breaklines Vol. 2 April 2009]]></title>
<pubDate>Sat, 06 Jun 2009 23:02:00 -0000</pubDate>
<link>http://breaklines.ipscape.com.au</link>
<description><![CDATA[ <p>Making inbound incredible</p>]]></description>
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  <item>
  <title><![CDATA[ Inbound Intelligence is an Oxymoron]]></title>
  <pubDate>Thu, 23 Apr 2009 06:30:00 -0000</pubDate>
  <link>http://breaklines.ipscape.com.au/issue/april_2009/article/inbound_intelligence_is_an_oxymoron_04-23-09-03-04</link>
  
    <dc:creator ><![CDATA[ Simon Burke ]]></dc:creator>
  
  <description><![CDATA[ Oxymoron: n. as stupid as an ox (no, just joking); Oxymoron (ok-si-mawr-on): n. a figure of speech in which two words or phrases of opposite meaning are set together for emphasis or meaning (eg cruel kindness). So is intelligent inbound an oxymoron? ]]></description>
  <guid isPermaLink="true">http://breaklines.ipscape.com.au/issue/april_2009/article/inbound_intelligence_is_an_oxymoron_04-23-09-03-04</guid>
  </item>

  <item>
  <title><![CDATA[ IPscape seeking alliance partners for pay-as-you-use solutions]]></title>
  <pubDate>Thu, 23 Apr 2009 05:37:00 -0000</pubDate>
  <link>http://breaklines.ipscape.com.au/issue/april_2009/article/ipscape_seeking_alliance_partners_for_pay-as-you-u</link>
  
    <dc:creator ><![CDATA[ Anna Kay ]]></dc:creator>
  
  <description><![CDATA[ IPscape, the Australian Software-as-a-Service (SaaS) contact centre specialist, has launched the IPscape alliance program for resellers of its pay-as-you-use contact centre and call centre solutions. IPscape is a perfect fit for resellers with telco, systems integration or SaaS expertise that want to extend services into downturn-friendly SaaS call centre solutions and stop leaving money on the table. ]]></description>
  <guid isPermaLink="true">http://breaklines.ipscape.com.au/issue/april_2009/article/ipscape_seeking_alliance_partners_for_pay-as-you-u</guid>
  </item>

  <item>
  <title><![CDATA[ Australian cloud contact centre for salesforce announced]]></title>
  <pubDate>Thu, 23 Apr 2009 05:34:00 -0000</pubDate>
  <link>http://breaklines.ipscape.com.au/issue/april_2009/article/australian_cloud_contact_centre_for_salesforce_ann</link>
  
    <dc:creator ><![CDATA[ Anna Kay ]]></dc:creator>
  
  <description><![CDATA[ Australian contact centre provider IPscape today launched IPscape for Salesforce, a fully integrated contact centre module for salesforce.com. IPscape for Salesforce includes all the standard features of IPscape’s award-winning solutions such as predictive dialler, voice recording, IVR, queue management, real-time reporting and communication via voice, SMS or email. ]]></description>
  <guid isPermaLink="true">http://breaklines.ipscape.com.au/issue/april_2009/article/australian_cloud_contact_centre_for_salesforce_ann</guid>
  </item>

  <item>
  <title><![CDATA[ Hello, this is your website calling...]]></title>
  <pubDate>Thu, 23 Apr 2009 05:28:00 -0000</pubDate>
  <link>http://breaklines.ipscape.com.au/issue/april_2009/article/hello__this_is_your_website_calling____04-23-09-09</link>
  
    <dc:creator ><![CDATA[ The IPscape ]]></dc:creator>
  
  <description><![CDATA[ As competition intensifies in the face of falling customer spending, making it easier for customers to order or call your contact centre when they are most keen to buy can make a real difference to your results. ]]></description>
  <guid isPermaLink="true">http://breaklines.ipscape.com.au/issue/april_2009/article/hello__this_is_your_website_calling____04-23-09-09</guid>
  </item>

  <item>
  <title><![CDATA[ The five minute skills routing model – a simple explanation]]></title>
  <pubDate>Thu, 23 Apr 2009 05:14:00 -0000</pubDate>
  <link>http://breaklines.ipscape.com.au/issue/april_2009/article/the_five_minute_skills_routing_model_____a_simple_</link>
  
    <dc:creator ><![CDATA[ The IPscape ]]></dc:creator>
  
  <description><![CDATA[ Skills routing models have been nominated as effectively improving customer service, achieving higher first call resolution as well as better use of agent resources. Here we provide the low-down on skills based routing models and it’s not as scary as you might think ]]></description>
  <guid isPermaLink="true">http://breaklines.ipscape.com.au/issue/april_2009/article/the_five_minute_skills_routing_model_____a_simple_</guid>
  </item>

  <item>
  <title><![CDATA[ Managing turbulence]]></title>
  <pubDate>Thu, 23 Apr 2009 05:12:00 -0000</pubDate>
  <link>http://breaklines.ipscape.com.au/issue/april_2009/article/managing_turbulence_04-23-09-09-04-15</link>
  
    <dc:creator ><![CDATA[ The IPscape ]]></dc:creator>
  
  <description><![CDATA[ Managing the peaks and troughs of call volume can be a painful task as unexpected peaks can often throw inbound call centres into chaos. This can also lead to unsatisfied and often irate customers who experience “longer than expected” wait times. On the flip-side, troughs equal under-utilised staff, reduction in efficiency, productivity and negatively impact the bottom line. ]]></description>
  <guid isPermaLink="true">http://breaklines.ipscape.com.au/issue/april_2009/article/managing_turbulence_04-23-09-09-04-15</guid>
  </item>

  <item>
  <title><![CDATA[ Inbound Makes Inroads for Teleconnexions]]></title>
  <pubDate>Thu, 23 Apr 2009 05:10:00 -0000</pubDate>
  <link>http://breaklines.ipscape.com.au/issue/april_2009/article/inbound_makes_inroads_for_teleconnexions_04-23-09</link>
  
    <dc:creator ><![CDATA[ Anna Kay ]]></dc:creator>
  
  <description><![CDATA[ At 2am there is a segment of the population that wants better skincare, a better cleaning system or flatter abs. Funnily enough, at 11am there is another segment wanting the same thing as well as the latest diets, next generation cookware and revolutionary shampoo. It’s direct response television and it’s a multi-billion dollar business that is dependent on the effectiveness of the inbound call centre for sales. ]]></description>
  <guid isPermaLink="true">http://breaklines.ipscape.com.au/issue/april_2009/article/inbound_makes_inroads_for_teleconnexions_04-23-09</guid>
  </item>

  <item>
  <title><![CDATA[ Don’t just twitter about, get relevant]]></title>
  <pubDate>Thu, 23 Apr 2009 04:41:00 -0000</pubDate>
  <link>http://breaklines.ipscape.com.au/issue/april_2009/article/don___t_just_twitter_about__get_relevant_04-23-09</link>
  
    <dc:creator ><![CDATA[ Simon Burke ]]></dc:creator>
  
  <description><![CDATA[ In case you've missed it, the next big thing in marketing and customer service isn't twitter - it is relevance. While the entire world is a-flutter with twitter and social media (blogs, facebook, Linkedin etc) they are merely a reaction to the consumer push for more relevant communication (on their terms). ]]></description>
  <guid isPermaLink="true">http://breaklines.ipscape.com.au/issue/april_2009/article/don___t_just_twitter_about__get_relevant_04-23-09</guid>
  </item>

  <item>
  <title><![CDATA[ Video: Teleconnexions technology insights]]></title>
  <pubDate>Thu, 23 Apr 2009 00:55:00 -0000</pubDate>
  <link>http://breaklines.ipscape.com.au/issue/april_2009/article/video__teleconnexions_technology_insights_04-23-09</link>
  
    <dc:creator ><![CDATA[ Anna Kay ]]></dc:creator>
  
  <description><![CDATA[ "We found IPscape’s flexibility couldn’t be matched by others, helping us to quadruple our customer base in 12 months" Teleconnexions (formerly Customer Contact Solutions) ]]></description>
  <guid isPermaLink="true">http://breaklines.ipscape.com.au/issue/april_2009/article/video__teleconnexions_technology_insights_04-23-09</guid>
  </item>

  <item>
  <title><![CDATA[ The egg-timer dilemma: measuring first call resolution]]></title>
  <pubDate>Wed, 22 Apr 2009 23:26:00 -0000</pubDate>
  <link>http://breaklines.ipscape.com.au/issue/april_2009/article/the_egg-timer_dilemma_____measuring_first_call_res</link>
  
    <dc:creator ><![CDATA[ Jason Hime ]]></dc:creator>
  
  <description><![CDATA[ Years ago measurement was all talk - talk time anyway. Short talk time meant more calls could be handled so there would be shorter call queues and customer satisfaction would rise - right? Wrong. If anything metrics such as these helped to drive down customer satisfaction as real customer insights and detailed problem resolution were sacrificed at the altar of corporate cost-cutting. ]]></description>
  <guid isPermaLink="true">http://breaklines.ipscape.com.au/issue/april_2009/article/the_egg-timer_dilemma_____measuring_first_call_res</guid>
  </item>

  <item>
  <title><![CDATA[ Making inbound incredible]]></title>
  <pubDate>Wed, 22 Apr 2009 21:39:00 -0000</pubDate>
  <link>http://breaklines.ipscape.com.au/issue/april_2009/article/making_inbound_incredible_04-23-09-02-04-04</link>
  
    <dc:creator ><![CDATA[ Anna Kay ]]></dc:creator>
  
  <description><![CDATA[ Many organisations rely on their inbound contact centre for sales or customer service recovery (technical helplines etc). These inbound moments of truth have been shown in research to directly impact customer satisfaction, loyalty, retention and re-purchase but just how many are truly incredible? This issue we explore inbound tools and techniques that can improve inbound for callers, for agents and for business - and some of it is just better use of what you already have! ]]></description>
  <guid isPermaLink="true">http://breaklines.ipscape.com.au/issue/april_2009/article/making_inbound_incredible_04-23-09-02-04-04</guid>
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